RadioProduction rebrand Club Classics

March 8, 2015
denzil

 

RadioProduction rebrand Club Classics

Over the past few weeks, we have been working hard with new imaging for Classic Hits 4FM. The project was to rebrand “Club Classics” which runs every Friday and Saturday evening.

I wanted to create something, which was more upbeat, friendly and as if the Voiceover is the DJ for the evening. I used JJ Wright as the Voiceover as he has a “big” sound and different to all other U.S Voices on the air in Ireland.

The show now has five categories of Sweepers, Power Intros and Top of Hours which run on the show depending upon the day.

The audio features a lot of music clips to sell the music even better. With regards to sound effects and processing, the audio runs through the main Classic Hits 4FM template (Using Waves) with added buses for hi-pass filters, slight flanger and reverb. The Power Intros template is much more basic as we don’t require a huge amount of processing on this and we always ensure the song is not recompressed, just the voiceover, artist drops and wooshes.

RadioProduction rebrand Club Classics

The audio is getting a lot of positive feedback on Soundcloud and I will update it with more in the coming weeks and months! In the meantime, also check out my imaging for Classic Hits 4FM Turkish Delight, a promotion which ran on the station a few months back.

Take a listen to it and let me know what you think – it adds another depth to the show and a point of difference to a really successful sub-brand within the station!

Listen into Club Classics on Classic Hits 4FM, Fridays at 7pm-midnight and Saturday from 6pm-2am across Ireland and online at www.classichits.ie. Follow me on Soundcloud, Twitter and also remember to check out my website at www.denzil.ie

Talk soon,
Denzil

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